Pre-production is the first step in creating a visual story and a key element in making a vision come to life. Before even stepping foot on set, the producers and pre-production crew attend to such things as casting, location selection/procurement, storyboarding, script-writing, equipment selection, and producing. As each project is unique, different levels of development will be incorporated depending on size and scale. Some of the key roles utilized in this stage of the process are detailed below.
The executive producer is the person(s) responsible for assembling the financial and/or creative package that makes the movie, film, web series, or video possible. Whether pulling from their own resources or sourcing additional financial capital, the executive producer role is whats brings together the monetary means to make the project get off the ground.
The producer is involved in most, if not all, aspects of the filmmaking process. The job entails selecting and collaborating with screenwriters, cast, the executive team, and distributors, as well as involvement in post production suite. This role is typically seen wearing many hats during the filmmaking process. Roles and responsibilities are clearly defined at the outset of each project since there are varying levels of involvement.
The creative director serves as interface between the analytical and creative departments. The role is responsible for the communication between the producers as well as translating the vision into images and sounds that make up a film or video. This includes directing all the activities associated with casting & crewing up in pre-production, production, and post-production. The director makes most of the creative decisions throughout the filmmaking process, relying on the strengths of the crew brought together for the project.
Storyboard artists bring the creative into a visual format frame by frame. Based on sketches they help with each scene and visual for the entire piece from start to finish. This will help the client or other stakeholders to understand the concept and engage with the project in more depth.
Copywriters are the ones that bring the narrative, script, call out’s, and story. They have the ability to put the pen to paper to develop and communicate with the entire pre-production team what will later be utilized on set. Its through these words and verbal content that accompanies the larger arching concepts.