A key element in any successful film or video launch is marketing. Whether a film will be viewed in a theatre or a web commercial, it does no good without the proper marketing to get eyes on the project. It is the publishers and producers who make this aspect of a project successful. This can include writing press releases, reaching out to blogs and websites, developing promotional print materials, interfacing with magazines, or working with search optimization experts.
SEO (Search Engine Optimization) is a big component in making sure a video is able to reach as many viewers as possible. SEO has typically been viewed as a protocol for website ranking on search engines, but is now standard for videos as well. This is especially true as more and more video content is consumed online.
PLANNING THE LAUNCH
A planned launch is essential in making sure the target audience is reached in the most optimum way. The producers on a video are typically the ones lining up all aspects of how a video will be distributed through social media, partner websites, or traditional distribution outlets. The first day of a launch can be a big indicator of how widespread a video's impact will be.